We heeded the call of coffee and visited Starbucks Philippines’ 1st Coffee Festival which started yesterday, April 2, 2016 at Shangri-La Plaza Mall in Mandaluyong City.
In a recent feature-announcement of the Starbucks Coffee Festival in NomNom Club:
“This two-day coffee exploration event showcases the world of coffee, featuring everything you can possibly know about the world’s most popular beverage, from its history to the world’s renowned coffee-growing regions, types of coffee beansto the processing methods and down to the Starbucks Roast.“
Our coffee journey at the Starbucks Coffee Festival started with a brief history of coffee, coffee regions, and the Starbucks roasting spectrum. There were also demonstrations of home brewing and of course, coffee tasting including that from Starbucks Reserve.
Here are some snaps from the Starbucks Coffee Festival and happy faces after a fresh sip of brewed coffee.
“Filipinos are learning to appreciate the diverse world of coffee. Our goal in staging our very first Starbucks Coffee Appreciation Festival is to help coffee enthusiasts better appreciate the story and the art that goes into every cup, from the bean to the region where the coffee bean grew to the brewing process to the preparation of the beverage. So much goes into one cup of Starbucks coffee and we know that with appreciation, the beverage itself tastes better as the coffee drinker is better able to appreciate coffee as more than just a beverage,” said Keith Cole, head of marketing for Rustan Coffee Corporation (Starbucks Philippines).