Kuchi Kuchi Launches Cooling Powder Citronella
Trusted Filipino personal care brand Kuchi Kuchi introduces its newest SKU — FDA-notified cooling powder with citronella, designed to give Filipino families a safe, all-in-one solution for the heat and mosquito season.
Rhodesian Sales Corp., the company behind the beloved Filipino personal care brand Kuchi Kuchi, today announced the nationwide online launch of its newest product: Kuchi Kuchi Cooling Powder — Citronella Variant. Now available on Shopee and Lazada, the product marks a significant milestone for the brand — combining two of Filipino families’ most pressing daily needs into one gentle, FDA-notified formula.
With the Philippine summer in full swing and the rainy season — and dengue season — fast approaching, Kuchi Kuchi Citronella arrives at exactly the right moment for parents who refuse to compromise on what they put on their children’s skin.
“Every Filipino parent knows the double struggle: the unbearable heat and the constant threat of mosquitoes. We created Kuchi Kuchi Citronella because our families deserve a product that works harder — gently, safely, and without any compromise. This is our answer to a very Filipino problem.” — Kuchi Kuchi — Brand Statement
A Dual-Benefit Formula Built for Filipino Families
Kuchi Kuchi Cooling Powder — Citronella is a talc-based cooling powder enriched with citronella oil, a plant-derived ingredient long trusted by Filipino households as a natural mosquito deterrent. The product is manufactured locally by Marklene Fabricate Corporation in Marilao, Bulacan, and has been formally notified with the Philippine Food and Drug
Administration under Notification Number NN-1000015777415, valid through January 2027.
The product is gentle enough for daily use on babies and young children, and is formulated to provide immediate cooling relief from sweat and heat rash — a persistent concern for Filipino families during the summer months from March through June. As the rainy season arrives, the citronella component offers a natural layer of protection during peak mosquito activity.
Product Highlights
• Instant cooling action — soothes heat and discomfort
• Citronella enrichment — nature-derived ingredient that protects skin from mosquito bites.
• FDA-notified cosmetic product (NN-1000015777415) — compliant with ASEAN Cosmetic Directive
• Proudly made in the Philippines by Marklene Fabricate Corporation, Marilao, Bulacan
• Available nationwide on Shopee and Lazada beginning May 30, 2026
Building on Kuchi Kuchi’s Legacy of Trusted Family Care
Kuchi Kuchi has long been a household name in Filipino personal care, known for its gentle formulations and family-friendly positioning. The introduction of the Citronella Cooling Powder variant represents the brand’s continued commitment to product innovation that responds directly to the real-life needs of Filipino parents.
The launch follows extensive consumer research pointing to a clear gap in the market: Filipino parents consistently seek products that address multiple needs without requiring them to use multiple products on their children’s skin. Kuchi Kuchi Citronella is the brand’s direct answer to that insight.
The product will be available online beginning May 30, 2026, with a phased nationwide retail rollout planned for July 2026 across key modern trade accounts including Mercury Drug, Watsons, Rose Pharmacy, SM Supermarket, Robinsons, and Puregold.
“We know that Filipino moms don’t have time for second-guessing. They need to know a product is safe, they need it to work, and they need to find it easily. Kuchi Kuchi Citronella is built around all three of those promises.”
