ASUS Business’ ExpertBook Ultra Launch Furthers AI-Powered Laptops
In an age of accelerating digital transformation and the relentless rise of AI-driven workflows, the very definition of a business laptop is being redefined.
Modern professionals, prosumers, and enterprise leaders no longer see laptops as mere operating expenses or basic work tools. Instead, they expect them to function as mission-critical productivity hubs, powerful data-processing engines, and seamless gateways to AI integration. Above all, they demand a machine that matches their dynamic, modern, and highly mobile lifestyles without compromising on performance in any way.
Yesterday, in a spectacular grand launch at the Grand Ballroom of Okada Manila, attended by over 1,200 industry leaders, enterprise partners, and technology decision-makers, ASUS unequivocally answered this demand by unveiling the ASUS ExpertBook Ultra.
ASUS Co-CEO Mr. Samson Hu made his inaugural visit to the Philippines to personally lead the launch, joined by ASUS Vice President & APAC Commercial General Manager Mr. Rex Lee, and spearheaded locally by ASUS Business Philippines‘ Business Development Manager Francis Avila.
Setting a bold target for the ASUS Expert Series to become the No.1 commercial PC brand in the Philippines by 2028, Mr. Hu revealed that the local commercial business has grown by 85%, now accounting for 27% of ASUS’ total business in the country.
Boldly positioned as “The Flagship of the Industry. Period,” this Copilot+ PC defies the established laws of physics. Encased in a featherlight 0.99 kg aerospace-grade chassis, it seamlessly integrates the latest Intel Core Ultra X9 Series 3 processor, an incredibly powerful GPU, and an advanced NPU into a single heterogeneous AI computing platform. Driven by a revolutionary 50W sustained thermal design and benchmark-shattering PCIe Gen 5×4 storage, the ExpertBook Ultra doesn’t just meet the standards of competing flagships—it shatters them. Meticulously engineered, it serves as a robust data execution hub and a premium statement piece for the modern executive.
ASUS ExpertBook Ultra Core Highlights:
- A Featherlight Heavyweight: Crafted from aerospace-grade AZ31B magnesium-aluminum alloy through precision CNC machining, it weighs a mere 0.99 kg with an ultra-thin 10.9 mm profile. ASUS ExpertBook Ultra is also the world’s smallest footprint 14.0-inch laptop. The chassis features a 9H-hardness ASUS Nano Ceramic Technology surface treatment, delivering scratch and wear resistance five times higher than the industry standard. Even in such a slim and light weight device, ASUS still manage to incorporate a 70Wh battery for up to 26 hours of battery life.
- Unrivaled 50W Sustained CPU Performance: Powered by the ASUS ExpertCool Pro thermal Technology and up to Intel Core Ultra X9 Series 3 Processor, it sustains an astonishing 50W CPU TDP (Thermal Design Power) without throttling. Its integrated Intel Arc B390 graphics delivers higher graphics performance than NVIDIA RTX4050 at 30W TGP. It can also maintain near-silent operation in whisper mode (under 20dB). Coupled with a massive 9600 MT/s memory bandwidth and a PCIe Gen5x4 SSD, it achieves class-leading performance, with read speeds up to 5 times faster and write speeds up to 1.6 times faster than a Gen 4 x4 SSD.
- The Pinnacle of Audio-Visual Experience: Pioneering the global market with a 14-inch 3K (2880×1800) anti-glare touchscreen Tandem OLED display that drastically extends panel lifespan, reduces power consumption by 40%, and achieves 1400 nits of peak HDR brightness with 30-120Hz Variable Refresh Rate display. Paired with ultra-low reflection anti-glare glass, the Gorilla Glass Matte, and a 6-speaker Dolby Atmos spatial audio system for absolute immersion.
- Haptic Touchpad and Complete I/O Ports: ASUS is committed to delivering the best possible input experience for users. The ASUS ExpertBook Ultra features a 1.5 mm key-travel, spill-resistant keyboard for comfortable typing, along with a precisely tuned haptic touchpad that is so intuitive and accurate, you may not need an external mouse at all. The I/O selection is also highly comprehensive, with one USB Type-C and one USB Type-A port on each side of the laptop, as well as a standard HDMI 2.1 port and a combo audio jack.
- Enterprise-Grade AI & Bulletproof Security: Integrates the subscription-free MyExpert AI suite (featuring AI ExpertMeet and a local Knowledge Hub). Hardware-level security is further reinforced by compliance with the NIST SP 800-193 standard, along with a self-healing BIOS, a physical webcam shield, and dual biometric authentication through fingerprint and IR facial recognition.
Industry Leaders Endorse a New Standard of Excellence
The launch event served as a powerful declaration of industry leadership, with top executives taking the stage to establish the ExpertBook Ultra as the new insurmountable benchmark in the commercial PC market.
“The ExpertBook Ultra is the absolute pinnacle of ASUS engineering and our definitive answer to the future of work,” said Mr. Samson Hu, Co-CEO of ASUS, during his keynote. “We engineered this device with zero compromises. We understand that tomorrow’s business leaders require an AI-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry.”
Wendy Gurra at Intel, emphasized the hardware synergy: “The ExpertBook Ultra perfectly unleashes the 50 TOPS of computing power from our latest NPU. This unprecedented processing capability ensures that professional users have the raw performance required to drive the most demanding AI-driven business applications with unmatched efficiency.”
ASUS ExpertBook Ultra. The Flagship of the Industry. Period.
The ASUS ExpertBook Ultra is not simply a business laptop; it is a meticulously engineered, future-proof asset. By achieving an almost impossible combination—a featherlight 0.99 kg magnesium chassis, a thermally unrestricted 50W CPU TDP, graphics performance better than the NVIDIA RTX 4050, a staggering 14,090 MB/s Gen 5 SSD, 9600 MT/s RAM, a breathtaking 14.0-inch 3K 120Hz anti-glare touchscreen Tandem OLED display with 1,400 nits of brightness, a 70Wh battery delivering up to 26 hours of battery life, and impenetrable NIST SP 800-193-compliant hardware security—ASUS has systematically eliminated the concept of compromise.
For IT experts who demand unbreachable security, C-level executives who require supreme elegance, and dynamic professionals who refuse to let hardware bottleneck their potential, the choice is absolute. The ASUS ExpertBook Ultra is, without question, the flagship of the industry. Period.
It is also the ultimate expression of the ASUS Expert Series: Trusted by IT Experts, Built for Worry-Free Business. ASUS ExpertBook Ultra Now Available in the Philippines
Early Bird Bundle worth Php 13,000+ Until July 31, 2026
ASUS Business Philippines is offering an exclusive Early Bird Bundle Promo for the ASUS ExpertBook Ultra. Purchase any unit of ASUS ExpertBook Ultra during the promotional period period on select tech stores nationwide, and ASUS Expert Stores in Lazada or Shopee and get one (1) an ASUS 100W GaN Charger (included upon purchase) and Php 10,000 worth of SSI Gift Vouchers for online redemption that you can use to purchase select luxury and premium items under SSI Group. (claimed online). DTI Fair Trade Permit No. FTEB-261070 Series of 2026.
ASUS ExpertBook Ultra is Now Available in the Philippines
The ASUS ExpertBook Ultra is now available starting at Php 129,995 at select ASUS authorized stores and tech stores nationwide.
- Where to Buy ASUS ExpertBook Ultra: https://ph.asus.click/ExpertBookUltra-WheretoBuy
- ASUS Expert Store – Lazada: https://ph.asus.click/ASUSExpertBookStoreLazada
- ASUS Expert Store – Shopee: https://ph.asus.click/ASUSExpertBookStoreShopee
Industry-Leading After-Sales Support
Every ASUS ExpertBook purchase is backed by ASUS’s comprehensive after-sales support program, designed to protect your investment and minimize downtime for your business:
- Including battery warranty extension, ensuring your device stays covered and performing at its best well into the future and upgradeable warranty of up to 5 years
- From Luzon to Visayas to Mindanao, professional support is always within reach wherever your business operates 100+ ASUS Service Centers nationwide
- Dedicated commercial support for enterprise and SME accounts including on-site repairs, priority servicing, 24/7 customer support, and expert technical assistance for business-critical devices
- ASUS Business Support Program
Because the right business laptop is not just a purchase. It is a long-term investment in your team’s productivity, security, and competitive edge.
Trusted by IT Experts. Built for Worry-Free Business. Visit ASUS Business Philippines website or contact your nearest ASUS Business authorized reseller.
