BEAUTYCON 2024: Journey Into Beauty is the BIGGEST Beauty Event of the Year!

March 20 to 23, 2024 promises to be the most important dates for all beauty lovers across all ages with BeautyCon 2024: Journey Into Beauty–the biggest beauty event of the year!

Beauty Con 2024

This beauty event is brought to us by Watsons, SM Beauty, and LOOK At Me! Attendees can expect to do a lot of shopping as all participating brands will be offering special discounts, offers, and freebies!

The 4-day event will be held at the SMX Convention Center Halls 1 and 2 with over 100 participating beauty and personal care brands. This event is FREE for all Watsons Club, SMAC, and Look At Me members.

BeautyCON 2024
BEAUTYCON 2024: Journey Into Beauty is the BIGGEST beauty event of the year!

Discover new favorites or shop for your tried-and-tested products across all major beauty categories like cosmetics, fragrances, skincare, haircare, body care, and ore! Filipino beauty brands will definitely be present like:

  • Issy Cosmetics
  • GRWM Cosmetics
  • Colourette Cosmetics
  • Absidy Beauty
  • BLK Cosmetics
  • Happy Skin Cosmetics
  • Vice Cosmetics

Explore trending Asian cult favorites like Hada LaboLaneigeBeauty of JoseonDr. Jart+TsubakiRound Lab, and Rom&nd and more.

Attendees will also be in for a treat with luxury and prestige brands showcasing their ranges including Calvin KleinCarolina HerreraViktor & Rolf, and Armani. Luxury beauty fans will also love shopping for international faves like ShiseidoLaura MercierHuda BeautyKiehl’s, and Lancôme.

Expect brands like NeutrogenaCeletequeDoveBiordermaNiveaPonds, and Olay to showcase their latest technologies and innovations. Stop by SkinSmart for new faves like Kora Organics, First Aid BeautySupergoop, and more!

Beauty tools are also present such as Kiss NYReal TechniquesJMLW EliteEuroo, and Wet Brush among many others. You will also enjoy having Watsons own brands all together like Naturals by WatsonsWatsons BabyDermaction Plus by Watsons, and Collagen by Watsons.

SM Beauty CON
BeautyCON 2024

For hair care and styling, you have to stop by Kerastase, Manic Panic, and Liese. Men’s body care and grooming staples will also be around: Gilette, Old Spice, and Rexona Men, to name a few.

Aside from the exciting partner brands, A-list celebrities and top-tier KOLs and beauty icons are also making surprise appearances at the four-day event! Watch out WatsonsSM Beauty, and LOOK At Me social media pages to stay updated.

Follow Seats For Two on our Facebook Page,  Twitter, and Instagram accounts too!


Marjorie Uy

Marjorie Uy is the wifey in the tandem. She is passionate about food, recipes, cook books and dessert is her favorite part of the meal! She's a coffee person. She loves to cook and has collected recipe books for more than 15 years now; the latest is entitled "Everything Peanut Butter" Jonel gave her on their wedding day. She used to work as a Civilian Nurse in a military hospital and as NCLEX Coach for a U.S based company. Today, she's a full-time housewife and blogging become her hobby.

Leave a Reply

Your email address will not be published. Required fields are marked *