Monet Through Modern Eyes: LG Philippines’ Digital Innovation at “Monet & Friends Alive”

A multi-sensory experience celebrating Claude Monet & friends at BGC Art Center, Monet & Friends Alive is definitely a must-see. In a groundbreaking cultural endeavor which started a few months ago, LG Philippines proudly announces its role as the Exhibit Partner for the Monet & Friends Alive.

An ongoing exhibit at the BGC Arts Center, it has been enchanting art lovers since January. The exhibit features 15 French Impressionist artists.

Monet and Friends Alive in Manila
Monet and Friends Alive in Manila

This marks a significant milestone as the Philippines hosts this immersive adventure into French Impressionism for the first time, bringing the timeless beauty of Claude Monet and his contemporaries to life in a way never before seen in the country.

Monet Friends Alive
LG TVs provide a clear exhibit virtual tour at the lobby

Monet & Friends Alive, created and produced by the renowned Grande Experiences, offers a multi-sensory journey through the vibrant era of 19th century Europe. The exhibition, presented by the Bonifacio Art Foundation, Inc. and made possible with the support of Del Monte Philippines, TicketWorld, LG Philippines, Alveo, and the City Government of Taguig, promises an unforgettable experience that celebrates over 150 years of Impressionist art.

Monet and Friends Alive in Manila
Monet and Friends Alive

LG Philippines, leveraging its expertise in cutting-edge digital display technology, transformed the BGC Arts Center into a canvas where the Impressionists‘ masterpieces are not just seen but felt. Following the success of Van Gogh Alive, LG continues to innovate, using state-of-the-art LG digital screens in the Art Studio and lobby to enhance the visual journey. These screens showcase the intricate details and vibrant colors of the artworks, inviting visitors to immerse themselves in the bold brushstrokes and delicate hues of Monet, Pissarro, Renoir, Cézanne, Degas, and more.

Monet & Friends Alive in partnership with LG Philippines
Monet & Friends Alive in partnership with LG Philippines

LG Philippines managing director Nakhyun Seong expressed his excitement with the new installation, saying “LG Philippines is thrilled to be at the forefront of blending technology with art, making the masterpieces of the Impressionist era accessible in a new and exhilarating way. Our partnership with the Bonifacio Art Foundation, Inc. and Grande Experiences for Monet & Friends Alive exemplifies our commitment to enhancing cultural experiences through technology.”

A must see exhibition in Manila
A must see exhibition in Manila

The exhibition’s immersive technology, set to a powerful classical score, brings the art to life with an incredible application of light, allowing visitors to experience the Impressionists’ depictions of modernity, movement, light, and shadow in a dynamic display. Through LG‘s innovative displays strategically placed in the Art Studio and lobby, the rich tapestry of colors, sounds, and even fragrances envelop the audience, offering a new perspective on the iconic images that have captivated generations.

The Studio Room where guests can do sketching
The Studio Room where guests can do sketching or drawing

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments.

BGC Arts Center
Art enthusiasts replicate Monet’s famous ‘The Japanese Footbridge’ through an instructional video played in LG OLED TVs at the Art Studio

The exhibition opened on January 31, 2024, at the BGC Arts Center, Bonifacio Global City, Taguig City, for a strictly limited season. Don’t miss this chance to witness the breathtaking beauty of French Impressionism come alive, illuminated by LG’s unparalleled digital display technology.

Paintings by Monet
Paintings by Monet
The Japanese Bridge
The Japanese Bridge

LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao.

Monet and Friends Alive in Manila runs until March 20

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Marjorie Uy

Marjorie Uy is the wifey in the tandem. She is passionate about food, recipes, cook books and dessert is her favorite part of the meal! She's a coffee person. She loves to cook and has collected recipe books for more than 15 years now; the latest is entitled "Everything Peanut Butter" Jonel gave her on their wedding day. She used to work as a Civilian Nurse in a military hospital and as NCLEX Coach for a U.S based company. Today, she's a full-time housewife and blogging become her hobby.

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